AI and jobs: Digital communication & marketing

29 jobs · AI exposure task by task

Domain positioning vs AI

Low Exposure
18
AI alone
35
Augmentation

Occupations breakdown (29)

In Transformation · 2Augmented · 5Low Exposure · 22

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The "Communication & marketing digital" domain, part of the Communication & Medias sector, shows low AI exposure with an average score of 25/100. The 29 occupations in this domain primarily rely on human skills that are difficult to automate.

Within this domain, the most exposed occupation is "Traducteur / Traductrice" (score: 54/100), where many daily tasks could be handled by intelligent systems. At the other end, "Interprète" (score: 9/100) retains a strong human component.

Professionals in this domain can approach the future with confidence while remaining alert. AI can serve as an assistance tool for repetitive tasks, freeing up time for high-value missions. Training in digital tools remains a valuable productivity lever.

Enduring human strengths

Score moyen sur 100 — plus le score est élevé, plus la compétence humaine protège le métier face à l'IA

Empathy67/100
Physical presence63/100
Critical judgment83/100
Creativity77/100
Human motivation66/100

Sector positioning

AI transformation ranking: #10 / 20

This domain (Digital communication & marketing)
25/100
Sector (Communication & Media)
25/100
All sectors average
24/100

Jobs in this domain

Copy Editor (Editorial Production)
43
Translator
41
Journalist
35
Reporter
25
Writer
25
Creative Director
22
Multimedia Content Designer
22
SEO Web Copywriter
20
Creative Director (Communications)
20
Translation Project Manager
18
E-commerce Manager
18
Editorial Manager (Press)
18
Publishing Manager
18
Game Designer
18
Board Game Designer
18
Brand Content Manager
17
Transcription and Adaptation Specialist
16
Game Producer
14
Community Manager
12
Communications Director
12
Social Media Manager
12
Editor-in-Chief
11
Communications Officer
11
Game Master (online)
10
Public Relations Officer
8
Interpreter
7
Wedding Planner
6
News Anchor
6
Event Project Manager
5

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