Impact of AI on jobs: Communication & Media
45 jobs analyzed
Domain positioning vs AI
Occupations breakdown (45)
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The Communication & Medias sector is among the least exposed to artificial intelligence. With an average exposure score of 25/100, this sector maintains a strong human component that current technologies struggle to replicate. This does not mean AI will have no impact, but rather that transformations will be gradual and more oriented towards augmenting capabilities rather than substitution.
Of the 45 occupations analysed in this sector, 0% show high exposure (score above 60), 27% moderate exposure (between 30 and 60), and 73% low exposure (below 30). This distribution reveals significant diversity within the sector itself, with very different realities depending on specialisation areas.
The most exposed occupation is "Opérateur / Opératrice de prépresse" with a score of 54/100, indicating that many tasks in this role could be automated or heavily assisted by AI. Conversely, "Agent / Agente de façonnage et routage" has a score of 4/100, confirming the need for irreducible human expertise in this type of role. The most impacted sub-domains are Publicite & relations publiques, Audiovisuel & photographie, Communication & marketing digital. The least exposed include Communication & marketing digital, Imprimerie & edition, Audiovisuel & photographie.
Over the next 3 to 5 years, this sector should experience gradual evolution. AI will primarily support professionals with administrative and planning tasks, without fundamentally changing the nature of occupations. Human skills such as physical work, interpersonal relationships, and field expertise will remain essential. Keeping up with technological developments is still recommended to stay competitive.