Impacto de la IA en las profesiones: Comercio y Ventas

The Commerce & Vente sector is among the least exposed to artificial intelligence. With an average exposure score of 23/100, this sector maintains a strong human component that current technologies struggle to replicate. This does not mean AI will have no impact, but rather that transformations will be gradual and more oriented towards augmenting capabilities rather than substitution.

Of the 56 occupations analysed in this sector, 0% show high exposure (score above 60), 23% moderate exposure (between 30 and 60), and 77% low exposure (below 30). This distribution reveals significant diversity within the sector itself, with very different realities depending on specialisation areas.

The most exposed occupation is "Assistant commercial / Assistante commerciale" with a score of 51/100, indicating that many tasks in this role could be automated or heavily assisted by AI. Conversely, "Boucher / Bouchère" has a score of 1/100, confirming the need for irreducible human expertise in this type of role. The most impacted sub-domains are Commerce non alimentaire, Grande distribution, Animation & force de vente. The least exposed include Commerce alimentaire, Commerce technique & B2B, Commerce non alimentaire.

Over the next 3 to 5 years, this sector should experience gradual evolution. AI will primarily support professionals with administrative and planning tasks, without fundamentally changing the nature of occupations. Human skills such as physical work, interpersonal relationships, and field expertise will remain essential. Keeping up with technological developments is still recommended to stay competitive.